I feel their package looks better and smarter designed than other brands, though the 'gift-value' sounds not a lot. I recently bought its eye cream for my mom, who thinks it's better than EL, EA, and Clinique. And it's cheaper than EL and EA!
By the way, I noticed that eyecream from Sisley Paris(I used to think it was from Italy since Benneton has its clothes for sale) is $198 plus tax!!!