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FB的广告可以根据地点、年龄、兴趣等针对特定人群发放,不浪费钱在那些不是潜在客户的人身上,这是其它很多平台无法做到的。As the overall digital ad industry expands,

Google’s share of the U.S. market will shrink slightly to 40.7% in 2017, as Facebook steals share from competitors to reach 19.7% of the market
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