After that (maybe 1 year later), you can choose what you want. For example, some cards with discount (like with the card from BOM, you could earn Air Miles Points), and some cards with car insurance, etc.
My first credit card is from TD bank, with a 1000 limitation. My second card is from TD also, which replace my first card, with a limitation of 3000. I also have a SONY card from Citibank, 10K limitation, and with SONY Points rewards.