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这问题挺难的。既然他俩target的市场不同,就排除了纯粹竞争的因素。也许可以考虑一下#百瑞玛的的location; #百瑞玛的performance是好是坏,#消费者对美国鹰的loyalty;#百瑞玛周围店的性质。理想方法
found
(BeeGee)
是对两家店作一个消费者调查(当然百瑞玛已不在了)。不学marketing,纯属班门弄斧。
(#166104@0)
Last Updated: 2001-8-14
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经济问题请教:美国鹰为什么收购百瑞玛?
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