It is the ultimate goal for a business to maximize the shareholder's interest, if we put aside social responsibility for the time being.
The reason that Chinese people got senior positions in Asian division is due to their qualifications and the special need in that segment. Bilingual skill is one of the qualifications that can be beneficial to the customers, especially in service sector. It is hard to imagine you appoint a Chinese guy to a French division and vice verse. I would be very reluctant to support your argument that it is unfair competition and undermine those people's achievement and success.
With more and more Chinese immigrants coming to Canada, this segment of market is growing very fast. I anticipate that more and more Chinese people will play more and more important role in business.