Women are wearing makeup because they’re FORCED to do so due to various reasons, e.g. social norms, etc. So the first question for female readers would be “is that true”?
If that’s the case, just say so, being defensive doesn’t always score extra points.
On the other hand, if you’re one of those women that simply just happen to LIKE to wear makeup, I guess it doesn’t hurt to read through the benefits of makeup free, just in case you might change your mind after weighing in the pros and cons, if not, so be it.