Canada's government plans to increase competition within the wireless telecommunications market by setting aside 40-Megahertz of spectrum for new entrants. In May 2008, the Canadian Government will auction 105 Megahertz of new spectrum. Currently, incumbent carriers such as Rogers, Bell Mobility, and Telus control about 95% of the market. New entrants would be expected to compete on price and therefore viewed as a threat to the incumbents where pricing has been rationale. Our telecom analyst had these remarks, "These rules cause no change to our forecasts for Rogers, TELUS or BCE, which already provisioned for a new wireless entrant. Some analysts who were expecting mandated roaming and tower sharing based on regulated rates, should see these rules as better than expected for the incumbents. Nonetheless, we believe Rogers and TELUS share prices may give back some of their strong gains of yesterday."