SmartGlamour has long prided itself on providing fashion for everyone.
With prom dresses manchester and separates from XXS to 6X and beyond, and multiple campaigns celebrating inclusivity in fashion with models of various gender identities, abilities and size, the online brand is just one of those brands that feels ahead of its time.
For its latest campaign, it continues to pave the way, launching #AllMeansAll, which features five models who all identify as transgender, nonbinary or gender-fluid.
Although most of these models have worked with SmartGlamour before, this is the first time designer Mallorie Dunn has chosen to highlight their identities.
For that, you can thank Donald Trump.
"After the election, I knew I wanted to become even louder in 2017 — raise marginalized voices higher on my platform, and do what I can to help create safe spaces for those who need them while working to change the imagery we consume in the media," Dunn said in an interview. "So this campaign is the first installment of a yearlong movement — #AllMeansAll — to stress that inclusivity is important, words matter and everyone deserves to be seen."
In the campaign, which is prominently shown on SmartGlamour's website, models wear the brand's skirts and sparkly tops and prom dresses liverpool.
Although Dunn had previously feared that revealing her models' gender identities would be exploitative, she's come to realize that these campaigns can serve as a platform to celebrate them when they will perhaps need support the most this year.
"All human beings deserve the same access to rights, desires and needs — LGBTQ people are people just like every other group — and if one end of the spectrum is going to dehumanize and discriminate against them, then I am going to lift them up, to try to do what I can to balance it out," Dunn said.
Throughout the year, Dunn intends to not only embrace models with different gender identities, but launch campaigns focused on different people of color, models who are older than 45 years old, people with disabilities and people over a size 24.